Retail Selling 5M2105
Award Type Minor
Code 5N1619
Level 5
Credit Value 15
The purpose of this award is to equip the learner with the knowledge, skill and competence to operate effectively in a range of retail selling environments.
Learning Outcomes: Learners will be able to:
1 Explain the principles and capabilities of a range of technologies currently utilised in the retail
sector to include cash registers, bar code scanners, electronic payment units, security devices, and
stock control systems
2 Interpret key terminology and trends in retail selling
3 Analyse the impact of a range of factors on a retail environment to include customer loyalty,
merchandising, retail ethics, training and communications skills
4 Analyse current retail legislation and identify key legal responsibilities in relation to employers,
employees, customers and product manufactures
5 Identify health and safety initiatives aimed at improving safety in a retail environment
6 Analyse the key characteristics of a range of payment options available to customers in a retail
environment
7 Analyse the key characteristics of a range of retail environments to include self service, online
selling and personal service
8 Employ a range of techniques to identify appropriate opportunities to open or close a sale, to deal
with complaints or to present alternative products
9 Employ a range of communication skills in a retail environment to include use of active listening,
product demonstration, and customer support techniques
10 Employ secure cash handling techniques when dealing with a range of procedures to include
refunds, void sales, vouchers, electronic transactions, payment validation, cheques, floats, product
exchange and credit notes.
11 Employ standard procedures to utilise a range of devices currently used in the retail sector to
include cash registers, bar code scanners, electronic payment units, security devices, and stock
control systems
12 Design a procedure for dealing with an unexpected incidence such as a fire or an injury in a retail
environment
13 Contribute to the planning and implementation of effective customer services policies to include
returns, cash and carry, delivery and after sales services
14 Take responsibility for the effective handling of customer feedback.
RT